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新興国における市場展開戦略
https://kindai.repo.nii.ac.jp/records/11739
https://kindai.repo.nii.ac.jp/records/117396260aaf2-cc41-42e1-ac59-9a70f6e2dee3
名前 / ファイル | ライセンス | アクション |
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AN10437975-20100730-0093.pdf (3.9 MB)
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Item type | ☆紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2010-12-08 | |||||
タイトル | ||||||
タイトル | 新興国における市場展開戦略 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Market Deployment Strategies in Emerging Countries | |||||
著者 |
田端, 昌平
× 田端, 昌平 |
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言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 新興国, プレミアムマーケット, グッドイナフマーケット, 差別化, コストのリーダーシップ, プラットフォームイノベーション, ブレークスルーイノベーション, アーキテクチャ Emerging Countries, Premium Market, Good-enough Market, Differentiation, Cost Leadership, Platform Innovation, Breakthrough Innovation, Architecture |
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資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者(英) | ||||||
en | ||||||
Tabata, Shohei | ||||||
著者 所属 | ||||||
近畿大学経営学部; 教授 | ||||||
版 | ||||||
出版タイプ | NA | |||||
出版タイプResource | http://purl.org/coar/version/c_be7fb7dd8ff6fe43 | |||||
出版者 名前 | ||||||
出版者 | 近畿大学商経学会 | |||||
書誌情報 |
商経学叢 en : Shokei-gakuso: Journal of Business Studies 巻 57, 号 1, p. 93-115, 発行日 2010-07-01 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 04502825 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | コストを抑えながら, 差別化を構築する方途を, プレミアムマーケットを攻略する場合と, グッドイナフマーケットを攻略する場合のそれぞれについて考察した。また, とりわけ, グッドイナフマーケットにおいてコストと差別化を作り込む手段として, プラットフォームイノベーションと, ブレークスルーイノベーションを吟味した。プレミアムマーケットを攻略する場合と, グッドイナフマーケットをプラットフォームイノベーションによって攻略する場合は, 対処のあり方が, モジュール・デジタル, インテグラル・デジタル, インテグラル・フィジカル, モジュール・フィジカルというアーキテクチャごとに異なることが明らかにされる。また, ブレークスルーイノベーションでは, より「軽い」アーキテクチャの開発が志向されることが明らかにされる。 (英文) The author analyzed means to achieve differentiation and cost leadership at the same time, when foreign companies go into premium markets and good-enough markets in emerging countries. As means to achieve differentiation and cost leadership in good-enough markets, the author examined platform innovation and breakthrough innovation. If companies intend to develop premium markets, and if they intend to develop good-enough markets through platform innovation, the adequate strategies differ, depending on their product architecture, i.e., module-digital, integral-digital, integral-physical, and module-physical. And, if they intend to develop good-enough markets through breakthrough innovation, it will be better for them to develop "lighter" product categories. |
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フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf |