{"created":"2023-06-20T16:41:17.233222+00:00","id":11739,"links":{},"metadata":{"_buckets":{"deposit":"d5d9dd4c-2e9e-44aa-8580-5b382cb2d775"},"_deposit":{"created_by":3,"id":"11739","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"11739"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00011739","sets":["14:923:1081:1113","21:3039:3638:3639"]},"author_link":["22516"],"item_2_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-07-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"115","bibliographicPageStart":"93","bibliographicVolumeNumber":"57","bibliographic_titles":[{"bibliographic_title":"商経学叢"},{"bibliographic_title":"Shokei-gakuso: Journal of Business Studies","bibliographic_titleLang":"en"}]}]},"item_2_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"コストを抑えながら, 差別化を構築する方途を, プレミアムマーケットを攻略する場合と, グッドイナフマーケットを攻略する場合のそれぞれについて考察した。また, とりわけ, グッドイナフマーケットにおいてコストと差別化を作り込む手段として, プラットフォームイノベーションと, ブレークスルーイノベーションを吟味した。プレミアムマーケットを攻略する場合と, グッドイナフマーケットをプラットフォームイノベーションによって攻略する場合は, 対処のあり方が, モジュール・デジタル, インテグラル・デジタル, インテグラル・フィジカル, モジュール・フィジカルというアーキテクチャごとに異なることが明らかにされる。また, ブレークスルーイノベーションでは, より「軽い」アーキテクチャの開発が志向されることが明らかにされる。\n(英文) The author analyzed means to achieve differentiation and cost leadership at the same time, when foreign companies go into premium markets and good-enough markets in emerging countries. As means to achieve differentiation and cost leadership in good-enough markets, the author examined platform innovation and breakthrough innovation. If companies intend to develop premium markets, and if they intend to develop good-enough markets through platform innovation, the adequate strategies differ, depending on their product architecture, i.e., module-digital, integral-digital, integral-physical, and module-physical. And, if they intend to develop good-enough markets through breakthrough innovation, it will be better for them to develop \"lighter\" product categories.","subitem_description_type":"Abstract"}]},"item_2_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_2_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学商経学会"}]},"item_2_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04502825","subitem_source_identifier_type":"ISSN"}]},"item_2_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Tabata, Shohei"}]},"item_2_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"近畿大学経営学部; 教授"}]},"item_2_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"田端, 昌平"},{"creatorName":"タバタ, ショウヘイ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"22516","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-02-19"}],"displaytype":"detail","filename":"AN10437975-20100730-0093.pdf","filesize":[{"value":"3.9 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10437975-20100730-0093.pdf","url":"https://kindai.repo.nii.ac.jp/record/11739/files/AN10437975-20100730-0093.pdf"},"version_id":"95112bf6-80f2-494d-8c2e-ef5020b6e33e"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"新興国","subitem_subject_scheme":"Other"},{"subitem_subject":"プレミアムマーケット","subitem_subject_scheme":"Other"},{"subitem_subject":"グッドイナフマーケット","subitem_subject_scheme":"Other"},{"subitem_subject":"差別化","subitem_subject_scheme":"Other"},{"subitem_subject":"コストのリーダーシップ","subitem_subject_scheme":"Other"},{"subitem_subject":"プラットフォームイノベーション","subitem_subject_scheme":"Other"},{"subitem_subject":"ブレークスルーイノベーション","subitem_subject_scheme":"Other"},{"subitem_subject":"アーキテクチャ","subitem_subject_scheme":"Other"},{"subitem_subject":"Emerging Countries","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Premium Market","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Good-enough Market","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Differentiation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Cost Leadership","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Platform Innovation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Breakthrough Innovation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Architecture","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"新興国における市場展開戦略","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"新興国における市場展開戦略"},{"subitem_title":"Market Deployment Strategies in Emerging Countries","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["1113","3639"],"pubdate":{"attribute_name":"公開日","attribute_value":"2010-12-08"},"publish_date":"2010-12-08","publish_status":"0","recid":"11739","relation_version_is_last":true,"title":["新興国における市場展開戦略"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-20T20:19:00.992995+00:00"}