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大都市近郊における漁協の販売活動 -兵庫県明石浦漁協を事例として-
https://kindai.repo.nii.ac.jp/records/4790
https://kindai.repo.nii.ac.jp/records/4790e74efa9f-a613-4e68-96e8-fef95e21d114
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
AN00064044-20060331-0095.pdf (3.1 MB)
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| Item type | ☆紀要論文 / Departmental Bulletin Paper(1) | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2008-01-28 | |||||||||||||
| タイトル | ||||||||||||||
| タイトル | 大都市近郊における漁協の販売活動 -兵庫県明石浦漁協を事例として- | |||||||||||||
| その他（別言語等）のタイトル | ||||||||||||||
| その他のタイトル | Marketing activities of a fisheries cooperative located near a big city : a case study of Akashi-ura fisheries cooperative, Hyogo Prefecture | |||||||||||||
| 著者 |
松木, 晋介
× 松木, 晋介
× 小野, 征一郎
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| 言語 | ||||||||||||||
| 言語 | jpn | |||||||||||||
| 資源タイプ | ||||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||||
| 著者(英) | ||||||||||||||
| 言語 | en | |||||||||||||
| 値 | Matsuki, Shinsuke | |||||||||||||
| 著者(英) | ||||||||||||||
| 言語 | en | |||||||||||||
| 値 | Ono, Seiichiro | |||||||||||||
| 著者 所属 | ||||||||||||||
| 値 | 近畿大学農学部 | |||||||||||||
| 著者 所属 | ||||||||||||||
| 値 | 近畿大学農学部 | |||||||||||||
| 著者所属(翻訳) | ||||||||||||||
| 値 | Faculty of Agriculture, Kinki University | |||||||||||||
| 著者所属(翻訳) | ||||||||||||||
| 値 | Faculty of Agriculture, Kinki University | |||||||||||||
| 版 | ||||||||||||||
| 出版タイプ | NA | |||||||||||||
| 出版タイプResource | http://purl.org/coar/version/c_be7fb7dd8ff6fe43 | |||||||||||||
| 出版者 名前 | ||||||||||||||
| 出版者 | 近畿大学農学部 | |||||||||||||
| 書誌情報 |
近畿大学農学部紀要 en : Memoirs of the Faculty of Agriculture of Kinki University 号 39, p. 95-110, 発行日 2006-03-01 |
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| ISSN | ||||||||||||||
| 収録物識別子タイプ | ISSN | |||||||||||||
| 収録物識別子 | 04538889 | |||||||||||||
| 抄録 | ||||||||||||||
| 内容記述タイプ | Abstract | |||||||||||||
| 内容記述 | We tried to evaluate the sales marketing of Akashi-ura Fisheries Cooperative, which is located near a big city, by focusing on its buy-and-sell activities. While most fisheries cooperative are content with consigning their goods for sale, Akashi-ura Fisheries Cooperative has tried to activate transactions and support stable fish price by, not only opening a direct-product shared marketing, but has also started a buy-and-sell division taking responsibility for cost and risk involved. Its major selling partner for buy-and-sell began with a joint marketing with Kobe Coop for live fish. The amount of sales has not been increasing in recent years and profit has been low. Although, it is noteworthly that despite the low popularity of direct-product marketing, Akashi-ura Fisheries Cooperative is actively pursuing its sales marketing, the profit trend has not connected directly to fisheries cooperative management. Fisheries cooperatives have to find new sales routes and need to develop its marketing activities. | |||||||||||||
| 内容記述 | ||||||||||||||
| 内容記述タイプ | Other | |||||||||||||
| 内容記述 | 記事区分：原著 | |||||||||||||
| サムネイル |
AN00064044-20060331-0095.jpeg |
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| フォーマット | ||||||||||||||
| 内容記述タイプ | Other | |||||||||||||
| 内容記述 | application/pdf | |||||||||||||
