{"created":"2023-06-20T16:50:18.613460+00:00","id":22823,"links":{},"metadata":{"_buckets":{"deposit":"249485a7-a832-4f3a-8063-d0e77d6aa819"},"_deposit":{"created_by":3,"id":"22823","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"22823"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00022823","sets":["14:923:1081:4790"]},"author_link":["40160"],"item_2_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3","bibliographicPageEnd":"35","bibliographicPageStart":"21","bibliographicVolumeNumber":"68","bibliographic_titles":[{"bibliographic_title":"商経学叢"},{"bibliographic_title":"Shokei-gakuso: Journal of Business Studies","bibliographic_titleLang":"en"}]}]},"item_2_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"[要旨]本研究はインターネット上に投稿されたUGCの一つであるオンラインレビューを分析対象とし，消費者行動モデルの購買後評価段階における満足度に影響を及ぼす要因について検討する。まず，多属性態度モデルから，製品の属性と参照情報としてオンラインレビュー，そしてレビュー本文の定性的情報について議論し仮説を設定する。分析データとして価格.comから収集したオンラインレビューデータを用いて評価データと形態素分析を通して得られた単語の属性を用いる。モデルとして階層ベイズ回帰モデルを利用し，2段階のモデルを提案する。第1段階モデルから製品の満足度に及ぼす影響要因を検討し，第2段階モデルからメーカー別の影響力を検討する。分析結果は製品の属性，他社の平均満足度，文書の抽象度は消費者評価の満足度スコアに有意な影響を及ぼすことが示された。一方，メーカー別にこれらの要因の影響が異なることが示された。\n[Abstract] This study analyzes online reviews, which are one of the UGCs posted on the Internet, for examining the factors that affect the satisfaction of the consumer at the post-purchase evaluation stage based on the consumer behavior model. First, from the multi-attribute attitude model, online reviews as product attributes and qualitative information in the review text as reference information are discussed for developing hypotheses. Using online review data collected from Kakaku.com as data, this study uses score data and attributes of the words obtained through stemming (morphology analysis). The hierarchical Bayesian regression model is used as a model, and a two stage model is defined. From the first model, this study examines the factors that influence the satisfaction, and from the second stage model, the study examines the influence on each manufacturer. The results showed that the attributes of the product, average satisfaction by other users, abstraction of documents had a significant effect on the satisfaction score of the consumer evaluation. On the other hand, it was shown that the influence of these factors differs depending on the manufacturer.","subitem_description_type":"Abstract"}]},"item_2_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_2_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学商経学会"}]},"item_2_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04502825","subitem_source_identifier_type":"ISSN"}]},"item_2_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Kim, Seungjin"}]},"item_2_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"大阪経済法科大学経営学部; 助教"}]},"item_2_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"金, 勝鎮"},{"creatorName":"キム, スンジン","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-07-13"}],"displaytype":"detail","filename":"AN10437975-20220331-0021.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10437975-20220331-0021.pdf","url":"https://kindai.repo.nii.ac.jp/record/22823/files/AN10437975-20220331-0021.pdf"},"version_id":"58121fbf-7722-4e8b-a3a6-00623defac72"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"オンラインレビュー","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者行動","subitem_subject_scheme":"Other"},{"subitem_subject":"多属性態度モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"階層ベイズ回帰モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"テキストデータ","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"〈論文〉オンラインレビューからみる消費者評価に及ぼす影響要因","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"〈論文〉オンラインレビューからみる消費者評価に及ぼす影響要因"},{"subitem_title":"〈Articles〉 Influential factors on consumer evaluation in online customer reviews","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["4790"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-07-13"},"publish_date":"2022-07-13","publish_status":"0","recid":"22823","relation_version_is_last":true,"title":["〈論文〉オンラインレビューからみる消費者評価に及ぼす影響要因"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-06-20T20:30:10.932837+00:00"}