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  1. Public
  2. 研究紀要
  3. 商経学叢
  4. 67(3)2021

〈Articles〉Theory of Conjectural Variation in Oligopolistic Price ―Application to Japanese Beer Industry under Covid-19 Crisis―

https://kindai.repo.nii.ac.jp/records/22201
https://kindai.repo.nii.ac.jp/records/22201
c0c44df1-ab8d-46d6-98fd-d9494b743d02
名前 / ファイル ライセンス アクション
AN10437975-20210331-0139.pdf AN10437975-20210331-0139.pdf (1.5 MB)
Item type ☆紀要論文 / Departmental Bulletin Paper(1)
公開日 2021-12-08
タイトル
タイトル 〈Articles〉Theory of Conjectural Variation in Oligopolistic Price ―Application to Japanese Beer Industry under Covid-19 Crisis―
言語 en
著者 渡辺, 奏明

× 渡辺, 奏明

渡辺, 奏明

ja-Kana ワタナベ, ヤスアキ

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言語
言語 eng
キーワード
主題 Japanese Beer Industry, Homogeneous Oligopolistic Market, Conjectural Variation
資源タイプ
資源タイプ識別子 http://purl.org/coar/resource_type/c_6501
資源タイプ departmental bulletin paper
著者(英)
言語 en
値 Watanabe, Yasuaki
著者 所属
値 近畿大学経営学部; 教授
著者所属(翻訳)
値 Kindai University
版
出版タイプ NA
出版タイプResource http://purl.org/coar/version/c_be7fb7dd8ff6fe43
出版者 名前
出版者 近畿大学商経学会
書誌情報 商経学叢
en : Shokei-gakuso: Journal of Business Studies

巻 67, 号 3, p. 139-153, 発行日 2021-03-31
ISSN
収録物識別子タイプ ISSN
収録物識別子 04502825
抄録
内容記述タイプ Abstract
内容記述 [Abstract] In the present paper, we investigate the impact of the Covid-19 crisis on the supply of beer in Japan. In Japan, beer industries are mainly controlled by four companies, namely Asahi, Kirin,Suntory,and Sapporo. We grasp this market concentration on a few companies as an "oligopoly," and we further describe the situation as a homogeneous oligopolistic market. In such a market, one of the market leaders will show awareness of the impact of changes in supply and demand on the other members of the oligarchy. We use the concept of "conjectural variation" to describe the effect of such inter-firm awareness. Suppose that the supply level of Asahi is descreased due to the Covid-19 crisis. If this situation occurs, how will it affect another beer company's price of the same product? Conjectural variation refers to Asahi's expectation in regard to the volatility of another beer company's supply levels that will result from Asahi's decrease (or increase) of its own supply level. The present paper holds that, assuming each company determines its supply level to maximize its profit in a homogeneous oligopolistic market, the price level will be determined by three factors: elasticity of price, marginal cost and conjectual variation. Here, we add three further assumptions. First, price elasticity of a certain product is temporarily constant, regardless of the level of total demand. Second, marginal cost in each company is constant, regardless of the production level within its production capacity. Third, conjectural variation in each company is constant in each fiscal term. Based on these three assumptions, price will be determined prior to demand level. Finally, we investigate how change in conjectural variation affects the price level. We find that, if a company's marginal cost is minimized, the increase (or decrease) of the company's conjectural variation will co-occur with an increase (or decrease) of price level, provided that other conditions are equal.
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内容記述 application/pdf
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