{"created":"2024-08-23T05:16:00.971607+00:00","id":2001702,"links":{},"metadata":{"_buckets":{"deposit":"ecff67c7-073f-4c73-9773-324627086271"},"_deposit":{"created_by":42,"id":"2001702","owners":[42],"pid":{"revision_id":0,"type":"depid","value":"2001702"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:02001702","sets":["14:923:1809:1724307756469"]},"author_link":[],"item_30002_bibliographic_information29":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2024-06-08","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"35","bibliographicPageEnd":"36","bibliographicPageStart":"30","bibliographic_titles":[{"bibliographic_title":"かやのもり：近畿大学産業理工学部研究報告","bibliographic_titleLang":"ja"},{"bibliographic_title":"Reports of Faculty of Humanity-Oriented Science and Engineering, Kindai University","bibliographic_titleLang":"en"}]}]},"item_30002_creator2":{"attribute_name":"作成者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Pellowe, William","creatorNameLang":"en"}]}]},"item_30002_description9":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_language":"ja","subitem_description_type":"Other"},{"subitem_description":"Email newsletters are one important way that NPOs engage their audience and showcase their activities. To retain subscribers, the newsletter content must be seen as useful. One way to measure engagement is with click through rates, defined as the number of subscribers who click on links in the newsletter. Sometimes, a particular announcement proves to be both highly engaging and “evergreen” (continually relevant to the subscribers), so it is repeatedly included in the issues of the newsletter. This paper reports on an investigation into the effects when a popular evergreen post is moved from a prominent position to a less-prominent position.","subitem_description_language":"en","subitem_description_type":"Abstract"},{"subitem_description":"メールマガジンは、NPOが読者を惹きつけ、その活動をアピールするための重要な手段の一つである。購読者は、ニュースレターの内容が有益であると考えなければならない。購読者のエンゲージメントを測定するには、ニュースレター内のリンクをクリックした購読者の数として定義されるクリックスルー率を測定する。時には、あるお知らせが非常に魅力的で、かつ「エバーグリーン」（購読者にとって継続的に関連性のある）であることが証明され、ニュースレターの号に繰り返し掲載されることがある。この研究論文では、人気のあるエバーグリーンな投稿を目立つ位置から目立たない位置に移動させた場合のクリック率への影響について調査した結果を報告する。","subitem_description_language":"ja","subitem_description_type":"Abstract"}]},"item_30002_file35":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","filename":"AA12013209-20240608-0030.pdf","format":"application/pdf","mimetype":"application/pdf","url":{"url":"https://kindai.repo.nii.ac.jp/record/2001702/files/AA12013209-20240608-0030.pdf"},"version_id":"71269c53-1ce7-4148-9468-9dfce7742d2a"}]},"item_30002_language12":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_30002_publisher10":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"近畿大学産業理工学部","subitem_publisher_language":"ja"}]},"item_30002_resource_type13":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_30002_source_identifier22":{"attribute_name":"収録物識別子","attribute_value_mlt":[{"subitem_source_identifier":"13495801","subitem_source_identifier_type":"EISSN"}]},"item_30002_subject8":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"A/B test","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"email newsletter","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"public relations","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"PR","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_30002_title0":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Investigating the Effects of Changing the Position of a Popular Evergreen Post in an NPO Email Newsletter","subitem_title_language":"en"}]},"item_30002_version_type15":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_ab4af688f83e57aa","subitem_version_type":"AM"}]},"item_title":"Investigating the Effects of Changing the Position of a Popular Evergreen Post in an NPO Email Newsletter","item_type_id":"40004","owner":"42","path":["1724307756469"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2024-08-23"},"publish_date":"2024-08-23","publish_status":"0","recid":"2001702","relation_version_is_last":true,"title":["Investigating the Effects of Changing the Position of a Popular Evergreen Post in an NPO Email Newsletter"],"weko_creator_id":"42","weko_shared_id":-1},"updated":"2024-08-27T02:20:04.049479+00:00"}