@article{oai:kindai.repo.nii.ac.jp:02000622,
 author = {勝田, 英紀},
 issue = {2},
 journal = {商経学叢, Shokei-gakuso: Journal of Business Studies},
 month = {Sep},
 note = {[要約]商標の保護を含む知的財産権を守ることを，日本の農林水産業者や酒造会社あるいは，農林水産省，国税庁やジェトロが急に取り組み始めた原因と今後GI（Geographical Indication; 地理的表示）を活用しようとしているのかについて検討した。国を挙げて「日本酒（Nihon-shu）」や「焼酎（Shochu）」という呼称を，日本米と国産原料で造った酒のみに限定しようと日本政府はPRし始めた。我が国のGIがEUにおいて保護されることにより，日本以外の他国で製造された清酒が「日本酒」と表示して流通・販売されることが禁止されることになる。このことは，日本産酒類のブランド価値を将来にわたって保護することになるため，輸出拡大に寄与すると考える。, We examined the reason why the agriculture, forestry, and fisheries industry and breweries in Japan as well as the Ministry of Agriculture, Forestry and Fisheries, the National Tax Agency and JETRO suddenly began working on protecting intellectual property rights including trademarks, along with future measures we can take. Why did the Japanese agriculture, forestry, and fisheries industry not look into this until now? We examined why it is rapidly beginning to spread and how they intend to utilize GI (Geographical Indication) going forward. The Japanese government also noticed that this system could bring great benefits and began promoting the idea that the name “Nihon-shu” be used exclusively for sake made from Japanese rice and Japanese ingredients, and the name “Japan Wine” be used exclusively for products brewed in Japan using grapes grown in Japan as ingredients. By protecting our GIs in the EU, distribution and sales of sake made in countries other than Japan but indicated as “Nihon-shu” will be prohibited. This will protect the brand equity of sake made in Japan into the future, contributing to export expansion.},
 pages = {299--319},
 title = {日本産酒類のGI指定について},
 volume = {70},
 year = {2023}
}