{"created":"2023-11-08T05:50:46.028734+00:00","id":2000356,"links":{},"metadata":{"_buckets":{"deposit":"1f51dc0d-c7ab-4d4d-8055-d4ea73c352f8"},"_deposit":{"created_by":42,"id":"2000356","owners":[42],"pid":{"revision_id":0,"type":"depid","value":"2000356"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:02000356","sets":["14:2667:1697004343623"]},"author_link":[],"item_1693381679919":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"report","resourceuri":"http://purl.org/coar/resource_type/c_93fc"}]},"item_30001_bibliographic_information17":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicNumberOfPages":"4","bibliographic_titles":[{"bibliographic_title":"科学研究費助成事業研究成果報告書 (2022)","bibliographic_titleLang":"ja"}]}]},"item_30001_creator2":{"attribute_name":"研究代表者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"34419","affiliationNameIdentifierScheme":"kakenhi"}],"affiliationNames":[{"affiliationName":"近畿大学","affiliationNameLang":"ja"},{"affiliationName":"Kindai University","affiliationNameLang":"en"}]}],"creatorNames":[{"creatorName":"太田, 壮哉","creatorNameLang":"ja"},{"creatorName":"Ota, Masaya","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"50756020","nameIdentifierScheme":"e-Rad"}]}]},"item_30001_description8":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"本研究では、寄付対象国の違いによってCRMの影響がどのように変化するのかに関して日本人を対象に検証を行った。分析は選択型コンジョイント分析により行った。分析の結果、日本よりも心理的距離を遠いと知覚している国がCRMの寄付対象として設定されている場合、CRM単独の商品選択への効果はネガティブなものとなることが確認された。しかし、そのような国に対しても心理的距離を近いと感じていれば、ポジティブな効果に転じる可能性があることをも確認された.\n","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"This study examined how the impact of CRM (Cause-Related Marketing) varies depending on the country of the donation recipient, targeting Japanese individuals. The choice based analysis was conducted using conjoint analysis. The results of the analysis confirmed that if a country perceived to be psychologically distant from Japan is set as the target of CRM donations, the effect on individual product selection of CRM alone would be negative. However, it was also confirmed that if such a country is perceived to be psychologically close, there is a possibility of a positive effect.\n","subitem_description_language":"en","subitem_description_type":"Abstract"},{"subitem_description":"研究分野：マーケティング","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_30001_file22":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","filename":"21K13392seika.pdf","format":"application/pdf","mimetype":"application/pdf","url":{"url":"https://kindai.repo.nii.ac.jp/record/2000356/files/21K13392seika.pdf"},"version_id":"db9c28f4-53ad-4310-8579-8fd380ef9178"}]},"item_30001_funding_reference15":{"attribute_name":"助成情報","attribute_value_mlt":[{"subitem_award_numbers":{"subitem_award_number":"21K13392","subitem_award_uri":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-21K13392/"},"subitem_award_titles":[{"subitem_award_title":"CRMに対する消費者のネガティブ反応とその緩和に関する研究","subitem_award_title_language":"ja"},{"subitem_award_title":"A Study of Negative Consumer Reaction and its Mitigation on CRM","subitem_award_title_language":"en"}],"subitem_funder_names":[{"subitem_funder_name":"独立行政法人日本学術振興会","subitem_funder_name_language":"ja"},{"subitem_funder_name":"Japan Society for the Promotion of Science","subitem_funder_name_language":"en"}]}]},"item_30001_language10":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_30001_subject7":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"コーズ・リレーテッド・マーケティング 　","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"選択 　","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"寄付 　","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"心理的距離 　","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"コンジョイント分析","subitem_subject_language":"ja","subitem_subject_scheme":"Other"}]},"item_30001_title0":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"CRMに対する消費者のネガティブ反応とその緩和に関する研究\n","subitem_title_language":"ja"},{"subitem_title":"A Study of Negative Consumer Reaction and its Mitigation on CRM\n","subitem_title_language":"en"}]},"item_30001_version_type12":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_title":"CRMに対する消費者のネガティブ反応とその緩和に関する研究\n","item_type_id":"40001","owner":"42","path":["1697004343623"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-11-08"},"publish_date":"2023-11-08","publish_status":"0","recid":"2000356","relation_version_is_last":true,"title":["CRMに対する消費者のネガティブ反応とその緩和に関する研究\n"],"weko_creator_id":"42","weko_shared_id":-1},"updated":"2024-10-23T00:49:23.636847+00:00"}