{"created":"2023-08-25T00:19:17.180427+00:00","id":2000022,"links":{},"metadata":{"_buckets":{"deposit":"4ccd9689-35d9-4c78-b63a-1d700d1b7252"},"_deposit":{"created_by":42,"id":"2000022","owners":[42],"pid":{"revision_id":0,"type":"depid","value":"2000022"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:02000022","sets":["14:923:1081:1692774644768"]},"author_link":[],"control_number":"2000022","item_2_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2023-07-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"198","bibliographicPageStart":"183","bibliographicVolumeNumber":"70","bibliographic_titles":[{"bibliographic_title":"商経学叢","bibliographic_titleLang":"ja"},{"bibliographic_title":"Shokei-gakuso: Journal of Business Studies","bibliographic_titleLang":"en"}]}]},"item_2_description_36":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"[概要]近年の小売市場は縮小傾向が見られ，小売企業間における競争は激化している。小売業態の同質化も進んできている。本稿では，これまでの小売ブラドの研究を整理した上で，小売企業のブランド構築の議論を進める上で，小売ブランドアーキテクチャーを再考察することによって，より体系的な小売ブランドの構築と管理についての洞察を得る。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"The retail market has been shrinking, and these competition has intensified. In this paper, we organize the previous studies of retail branding, and then, by rethinking the retail brand architecture, we gain insight into more systematic retail brand construction and management in advancing the discussion of brand construction in retail companies.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_2_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学商経学会","subitem_publisher_language":"ja"}]},"item_2_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04502825","subitem_source_identifier_type":"ISSN"}]},"item_2_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_ab4af688f83e57aa","subitem_version_type":"AM"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"34419","affiliationNameIdentifierScheme":"kakenhi"}],"affiliationNames":[{"affiliationName":"近畿大学","affiliationNameLang":"ja"},{"affiliationName":"Kindai University","affiliationNameLang":"en"}]}],"creatorNames":[{"creatorName":"岡山, 武史","creatorNameLang":"ja"},{"creatorName":"Okayama, Takeshi","creatorNameLang":"en"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","filename":"AN10437975-20230731-0183.pdf","format":"application/pdf","mimetype":"application/pdf","url":{"url":"https://kindai.repo.nii.ac.jp/record/2000022/files/AN10437975-20230731-0183.pdf"},"version_id":"2d8de3b8-c4cd-453b-9332-2025c0f27765"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"retail branding","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"retail brand architecture","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"store branding","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"小売ブランドアーキテクチャーに関する再考察―小売イノベーションに向けて―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"小売ブランドアーキテクチャーに関する再考察―小売イノベーションに向けて―","subitem_title_language":"ja"},{"subitem_title":"Rethinking the Retail brand architecture","subitem_title_language":"en"}]},"item_type_id":"2","owner":"42","path":["1692774644768"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-08-25"},"publish_date":"2023-08-25","publish_status":"0","recid":"2000022","relation_version_is_last":true,"title":["小売ブランドアーキテクチャーに関する再考察―小売イノベーションに向けて―"],"weko_creator_id":"42","weko_shared_id":-1},"updated":"2023-08-31T03:27:48.977363+00:00"}