{"created":"2023-06-20T16:47:36.288027+00:00","id":19315,"links":{},"metadata":{"_buckets":{"deposit":"98b0bf3b-50f9-40e0-9a3f-6d62a620937e"},"_deposit":{"created_by":3,"id":"19315","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"19315"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00019315","sets":["14:923:1081:4423"]},"author_link":["32805"],"item_2_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-12-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"276","bibliographicPageStart":"247","bibliographicVolumeNumber":"64","bibliographic_titles":[{"bibliographic_title":"商経学叢"},{"bibliographic_title":"Shokei-gakuso: Journal of Business Studies","bibliographic_titleLang":"en"}]}]},"item_2_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"[概要]森下仁丹の創業者森下博は，「毒滅」「仁丹」等のヒット商品により日本の売薬業界を牽引するとともに，その積極的な広告戦略から，「日本の売薬王」「日本の広告王」などと呼ばれた。森下はまた，事業の基本方針に「原料の精選を生命とし，優良品の製造供給　進みては，外貨の獲得を実現し，広告に依る薫化益世を使命とする。」 を掲げ，広告を通じた社会貢献の実践，いわゆる「広告益世」も重視した。本稿では，とりわけ大正初期から京都を皮切りに設置が進められた仁丹の町名表示板に焦点を当て，森下が町名表示板の設置を進めた背景として，大規模な屋外広告への反発と取締があるなかでの「広告益世」の模索と実践，町名表示板の持つ「公益性」に着目した。\n[Abstract] Hiroshi Morishita, founder of the patent medicine company “Morishita Jintan”, was called “the king of Japanese patent medicine” and “the king of advertising” in the early 20th century. His unique advertising strategy was called “kokoku-ekisei”, based on his company’s corporate philosophy,“ selection of the best material, delivery of high quality products, acquisition of foreign currency and social contribution through advertisement”. This paper examines his advertising strategy, focusing on the utility of  Jintan’s address boards”.","subitem_description_type":"Abstract"}]},"item_2_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_2_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学商経学会"}]},"item_2_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04502825","subitem_source_identifier_type":"ISSN"}]},"item_2_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Ide, Fuminori"}]},"item_2_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"近畿大学経営学部; 准教授"}]},"item_2_text_9":{"attribute_name":"著者所属(翻訳)","attribute_value_mlt":[{"subitem_text_value":"Kindai University"}]},"item_2_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"井出, 文紀"},{"creatorName":"イデ, フミノリ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-05-24"}],"displaytype":"detail","filename":"AN10437975-20171231-0247.pdf","filesize":[{"value":"3.7 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10437975-20171231-0247.pdf","url":"https://kindai.repo.nii.ac.jp/record/19315/files/AN10437975-20171231-0247.pdf"},"version_id":"00760567-3107-4cdf-a417-6b2ce42a3094"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"仁丹","subitem_subject_scheme":"Other"},{"subitem_subject":"森下博","subitem_subject_scheme":"Other"},{"subitem_subject":"広告益世","subitem_subject_scheme":"Other"},{"subitem_subject":"町名表示板","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"〈論文〉森下仁丹の町名表示板広告と「広告益世」","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"〈論文〉森下仁丹の町名表示板広告と「広告益世」"},{"subitem_title":"〈Articles〉Morishita Jintan’s Address Boards and its Corporate Philosophy “Social Contribution through Advertising”","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["4423"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-05-24"},"publish_date":"2018-05-24","publish_status":"0","recid":"19315","relation_version_is_last":true,"title":["〈論文〉森下仁丹の町名表示板広告と「広告益世」"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-20T20:13:25.948039+00:00"}