{"created":"2023-06-20T16:47:36.064315+00:00","id":19310,"links":{},"metadata":{"_buckets":{"deposit":"7e824e1b-c936-4bf7-ae29-e0a982422773"},"_deposit":{"created_by":3,"id":"19310","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"19310"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00019310","sets":["14:923:1081:4423"]},"author_link":["32800"],"item_2_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-12-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"98","bibliographicPageStart":"87","bibliographicVolumeNumber":"64","bibliographic_titles":[{"bibliographic_title":"商経学叢"},{"bibliographic_title":"Shokei-gakuso: Journal of Business Studies","bibliographic_titleLang":"en"}]}]},"item_2_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"[概要]本稿は，広告会社を PSFs（専門サービス企業）として捉えた上で，それらが競争優位を確立するためにはどのようなことを行わなければならないかについて，概念的に考察したものである。PSFs に所属する専門家をマネジメントすることは，時に「猫の世話をする」と形容されることがあるが，広告においては「優れた広告をより効率的に創り上げるための組織的な環境づくり」である広告クリエイティブ・マネジメントを実施する必要があることを意味する。また，広告会社は短サイクルでイノベーションを起こし続ける必要があるため，個人レベルならびに組織レベルでダイナミック・ケイパビリティーを涵養する必要がある。 \n[Abstract] This paper investigates conceptually how to gain competitive advantage in advertising industry, with the perspective of professional service firms (PSFs). Often mentioned as “cat herding,” advertising agencies must carry on the advertising creative management, which develops the favorable organizational environment to produce valuable advertising efficiently. To do so,advertising  agencies nurture their dynamic capability, both individual level and organizational level.","subitem_description_type":"Abstract"}]},"item_2_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_2_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学商経学会"}]},"item_2_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04502825","subitem_source_identifier_type":"ISSN"}]},"item_2_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Ibuki, Yusuke"}]},"item_2_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"京都産業大学経営学部; 准教授"}]},"item_2_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"伊吹, 勇亮"},{"creatorName":"イブキ, ユウスケ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-05-24"}],"displaytype":"detail","filename":"AN10437975-20171231-0087.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10437975-20171231-0087.pdf","url":"https://kindai.repo.nii.ac.jp/record/19310/files/AN10437975-20171231-0087.pdf"},"version_id":"9a6a9fb1-4cd4-433f-98f4-84ce4387b3ad"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"広告クリエイティブ・マネジメント","subitem_subject_scheme":"Other"},{"subitem_subject":"PSFs","subitem_subject_scheme":"Other"},{"subitem_subject":"ダイナミック・ケイパビリティー","subitem_subject_scheme":"Other"},{"subitem_subject":"「猫の世話」","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"〈論文〉「猫の世話」としてのクリエイティブ・マネジメント―PSFs としての広告会社についての基礎的研究―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"〈論文〉「猫の世話」としてのクリエイティブ・マネジメント―PSFs としての広告会社についての基礎的研究―"},{"subitem_title":"〈Articles〉Advertising Creative Management as “Cat Herding”: Basic Research on Advertising Agency as PSFs","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["4423"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-05-24"},"publish_date":"2018-05-24","publish_status":"0","recid":"19310","relation_version_is_last":true,"title":["〈論文〉「猫の世話」としてのクリエイティブ・マネジメント―PSFs としての広告会社についての基礎的研究―"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-20T20:13:30.313418+00:00"}