{"created":"2023-06-20T16:47:35.884399+00:00","id":19307,"links":{},"metadata":{"_buckets":{"deposit":"60137469-7a48-4c64-9242-f24c7d0a3d62"},"_deposit":{"created_by":3,"id":"19307","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"19307"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00019307","sets":["14:923:1081:4423"]},"author_link":["32797"],"item_2_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-12-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"22","bibliographicPageStart":"1","bibliographicVolumeNumber":"64","bibliographic_titles":[{"bibliographic_title":"商経学叢"},{"bibliographic_title":"Shokei-gakuso: Journal of Business Studies","bibliographic_titleLang":"en"}]}]},"item_2_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"[概要]広告コミュニケーションを理解するには通常科学とは違う方法を必要とする。本稿は科学の枠に収まらない広告の制作過程を理解する方法に言及する。「広告は科学以上，芸術未満」という名言がある。広告にはその人の美学や人生観というものが関わってくる。広告マーケティングは，science と art という二つの世界に立つ。science というと論理の世界で，それに対して art というのは感覚の世界と一般には理解されている。広告コミュニケーションの科学を考えるときに，「通常科学」と「もうひとつの科学」からのアプローチが考えられる。創造の方法から言えば後者のほうが「純粋科学」であり，「通常科学」が逆に「従属的科学」ではないかと考える。\n[Abstract] It is very difficult to understand advertising communication, especially advertising creative contents. Here, we would like to learn the meaning of famous British account planner Jon Steel’s saying. He said that advertising is more than science, but less than art. What is the meaning of advertising science and art. It is hard to advertising be reduced to elements by simulation. It would mention that holistic recognition on advertising creativity will be more constructive step than factor fractionation. It will be seen to necessary a new meaning in holistic approach, because I would make stress on subjective view, not objectively for the study of advertising creativity in this paper. ","subitem_description_type":"Abstract"}]},"item_2_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_2_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学商経学会"}]},"item_2_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04502825","subitem_source_identifier_type":"ISSN"}]},"item_2_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Kobayashi, Yasuhiko"}]},"item_2_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"青山学院大学; 名誉教授"}]},"item_2_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"小林, 保彦"},{"creatorName":"コバヤシ, ヤスヒコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-05-24"}],"displaytype":"detail","filename":"AN10437975-20171231-0001.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10437975-20171231-0001.pdf","url":"https://kindai.repo.nii.ac.jp/record/19307/files/AN10437975-20171231-0001.pdf"},"version_id":"30563646-f9a1-4d26-af2a-5033e86d6ebc"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"広告","subitem_subject_scheme":"Other"},{"subitem_subject":"もうひとつの科学","subitem_subject_scheme":"Other"},{"subitem_subject":"科学と芸術","subitem_subject_scheme":"Other"},{"subitem_subject":"客観と主観","subitem_subject_scheme":"Other"},{"subitem_subject":"非方法の方法","subitem_subject_scheme":"Other"},{"subitem_subject":"ポストサイエンス","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"〈論文〉広告クリエーティブを理解するための「もうひとつの科学」について","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"〈論文〉広告クリエーティブを理解するための「もうひとつの科学」について"},{"subitem_title":"〈Articles〉On the Alternative Science to Understand the Art of Advertising Creativity","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["4423"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-05-24"},"publish_date":"2018-05-24","publish_status":"0","recid":"19307","relation_version_is_last":true,"title":["〈論文〉広告クリエーティブを理解するための「もうひとつの科学」について"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-20T20:13:32.703011+00:00"}