{"created":"2023-06-20T16:47:07.935846+00:00","id":18764,"links":{},"metadata":{"_buckets":{"deposit":"82e1ac72-adc5-4544-b0d0-baee93978268"},"_deposit":{"created_by":3,"id":"18764","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"18764"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00018764","sets":["14:2667:4374"]},"author_link":["31692","31693","31694"],"item_8_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"5","bibliographicPageStart":"1","bibliographic_titles":[{"bibliographic_title":"科学研究費助成事業研究成果報告書 (2016)"}]}]},"item_8_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"研究成果の概要（和文）：企業イノベーション戦略に役立てるためのソーシャルメディア活用方略について考究した。ビジネス利用と商品開発に関する調査結果から、日本の先進企業では、ソーシャルメディアは、顧客ニーズの把握、ブランドイメージの向上、リードユーザとの共同開発、販売機会の増加、新規顧客獲得、広告費の削減、売上高の向上などに効果があることが検証された。また、商品開発において、ソーシャルメディアは消費者に新商品コンセプト案の考案や評価に参加してもらうことに役立つこと、商品開発担当者はそれを通じて消費者と協力して顧客ニーズに合わせた商品開発を行っていることが明らかとなった。\n研究成果の概要（英文）：Social media to use for corporate innovation strategy were studied. Based on the survey results on social media for business use and product development in Japanese advanced firms, we clarified that social media was effective to grasp customer needs, improve brand image, joint development with lead users, increase opportunities for acquiring new customers, reduce advertising expenses and improve sales. We also found that it helped consumers participate in devising and evaluating new product concept drafts, and person in charge of product development cooperated with consumers by using social media to develop new products according to customer needs.","subitem_description_type":"Abstract"}]},"item_8_description_36":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"研究種目：基盤研究(C);  研究期間：2012～2016;   課題番号：24530435;   研究分野：経営学;   科研費の分科・細目：","subitem_description_type":"Other"}]},"item_8_description_37":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Research Paper","subitem_description_type":"Other"}]},"item_8_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_8_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学"}]},"item_8_relation_11":{"attribute_name":"著者 外部リンク","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-24530435/"}]}]},"item_8_text_10":{"attribute_name":"著者 役割","attribute_value_mlt":[{"subitem_text_value":"研究代表者/研究分担者/研究分担者"}]},"item_8_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"IDOTA, Hiroki"},{"subitem_text_language":"en","subitem_text_value":"BUNNO, Teruyuki"},{"subitem_text_language":"en","subitem_text_value":"TSUJI, Masatsugu"}]},"item_8_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"近畿大学経済学部; 教授"},{"subitem_text_value":"近畿大学経営学部; 教授"},{"subitem_text_value":"神戸国際大学経済学部; 教授"}]},"item_8_text_9":{"attribute_name":"著者所属(翻訳)","attribute_value_mlt":[{"subitem_text_value":"Kindai University"},{"subitem_text_value":"Kindai University"},{"subitem_text_value":"Kindai University"}]},"item_8_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"井戸田, 博樹"},{"creatorName":"イトダ, ヒロキ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"31692","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"10352957","nameIdentifierScheme":"研究者番号","nameIdentifierURI":" "}]},{"creatorNames":[{"creatorName":"文能, 照之"},{"creatorName":"ブンノウ, テルユキ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"31693","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"303882491","nameIdentifierScheme":"研究者番号","nameIdentifierURI":" "}]},{"creatorNames":[{"creatorName":"辻, 正次"},{"creatorName":"ツジ, マサツグ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"31694","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"90029918","nameIdentifierScheme":"研究者番号","nameIdentifierURI":" "}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-11-01"}],"displaytype":"detail","filename":"24530435seika.pdf","filesize":[{"value":"154.1 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"24530435seika.pdf","url":"https://kindai.repo.nii.ac.jp/record/18764/files/24530435seika.pdf"},"version_id":"bfb2f1df-a538-48f4-abcc-b0f998235dfe"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ソーシャルメディア","subitem_subject_scheme":"Other"},{"subitem_subject":"オープンイノベーション","subitem_subject_scheme":"Other"},{"subitem_subject":"ソーシャルキャピタル","subitem_subject_scheme":"Other"},{"subitem_subject":"組織学習","subitem_subject_scheme":"Other"},{"subitem_subject":"吸収能力","subitem_subject_scheme":"Other"},{"subitem_subject":"人的資源管理","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"research report","resourceuri":"http://purl.org/coar/resource_type/c_18ws"}]},"item_title":"ソーシャルメディアによる企業イノベーション戦略","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ソーシャルメディアによる企業イノベーション戦略"},{"subitem_title":"Business Innovation Strategy by Social Media","subitem_title_language":"en"}]},"item_type_id":"8","owner":"3","path":["4374"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-11-01"},"publish_date":"2017-11-01","publish_status":"0","recid":"18764","relation_version_is_last":true,"title":["ソーシャルメディアによる企業イノベーション戦略"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-20T21:50:36.222403+00:00"}