{"created":"2023-06-20T16:47:07.666220+00:00","id":18760,"links":{},"metadata":{"_buckets":{"deposit":"894b8951-4247-4559-bbe2-2f1102d6d8d9"},"_deposit":{"created_by":3,"id":"18760","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"18760"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00018760","sets":["14:2667:4374"]},"author_link":["31681","31683","31684","31682","31680","31679"],"item_8_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"4","bibliographicPageStart":"1","bibliographic_titles":[{"bibliographic_title":"科学研究費助成事業研究成果報告書 (2016)"}]}]},"item_8_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"研究成果の概要（和文）：マーケティング知識の国際移転におけるブランドがもつ知識・統合効果について、理論的実証的研究を行っている。研究開発のような形式知ではなく、マーケティング知識のような現地に特有の知識を含む情報である暗黙知でも、文化的社会的に特性の異なる国に移転し、活用できることを、概念モデルを開発し、企業調査や消費者サーベイ調査から明らかにし、実証した。\n研究成果の概要（英文）：We conduct a theoretical empirical study on the knowledge and integration effect of the brand in international transfer of marketing knowledge. Not a explicit knowledge like research and development but a conceptual model that develops tacit knowledge which is information including local knowledge such as marketing knowledge can be transferred to countries with different characteristics in cultural and society and can be utilized , And clarified from the company survey and the consumer survey investigation and demonstrated.","subitem_description_type":"Abstract"}]},"item_8_description_36":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"研究種目：基盤研究(C);  研究期間：2014～2016;   課題番号：26380585;   研究分野：マーケティング,ブランド;   科研費の分科・細目：","subitem_description_type":"Other"}]},"item_8_description_37":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Research Paper","subitem_description_type":"Other"}]},"item_8_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_8_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学"}]},"item_8_relation_11":{"attribute_name":"著者 外部リンク","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-26380585/"}]}]},"item_8_text_10":{"attribute_name":"著者 役割","attribute_value_mlt":[{"subitem_text_value":"研究代表者/研究分担者/研究分担者/研究分担者/研究協力者/研究協力者"}]},"item_8_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"TAKIMOTO, Masae"},{"subitem_text_language":"en","subitem_text_value":"TAKEMURA, Masaaki"},{"subitem_text_language":"en","subitem_text_value":"USUI, Tetsuya"},{"subitem_text_language":"en","subitem_text_value":"OHMORI, Shin"}]},"item_8_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"近畿大学経営学部; 准教授"},{"subitem_text_value":"明治大学商学部; 教授"},{"subitem_text_value":"日本大学法学部; 教授"},{"subitem_text_value":"日本大学経済学部; 教授"},{"subitem_text_value":"Gerogea State University; Professor"},{"subitem_text_value":"Taiwan Kaohsiung First University; Associate Professor"}]},"item_8_text_9":{"attribute_name":"著者所属(翻訳)","attribute_value_mlt":[{"subitem_text_value":"Kindai University"}]},"item_8_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"滝本（金井）, 優枝"},{"creatorName":"タキモト, マサエ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"竹村, 正明"},{"creatorName":"タケムラ, マサアキ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"臼井, 哲也"},{"creatorName":"ウスイ, テルヤ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"大森, 信"},{"creatorName":"オオモリ, シン","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"Dr.Tamar, Cavsugil"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Dr.Shinn-yi, Chien"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-11-01"}],"displaytype":"detail","filename":"26380585seika.pdf","filesize":[{"value":"87.5 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"26380585seika.pdf","url":"https://kindai.repo.nii.ac.jp/record/18760/files/26380585seika.pdf"},"version_id":"ed0f59df-4563-4a64-bec6-de5bc4bd4b1d"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"マーケティング知識","subitem_subject_scheme":"Other"},{"subitem_subject":"国際移転","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者統合効果","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"research report","resourceuri":"http://purl.org/coar/resource_type/c_18ws"}]},"item_title":"マーケティング知識の国際移転におけるブランドの組織・消費者統合効果の実証研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"マーケティング知識の国際移転におけるブランドの組織・消費者統合効果の実証研究"},{"subitem_title":"Empirical Research of the Integration Effect of Brand and Consumer Perception on International Transfer of Marketing Knowledge","subitem_title_language":"en"}]},"item_type_id":"8","owner":"3","path":["4374"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-11-01"},"publish_date":"2017-11-01","publish_status":"0","recid":"18760","relation_version_is_last":true,"title":["マーケティング知識の国際移転におけるブランドの組織・消費者統合効果の実証研究"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-20T21:50:43.095244+00:00"}