{"created":"2023-06-20T16:32:36.444194+00:00","id":1325,"links":{},"metadata":{"_buckets":{"deposit":"36a36d22-d2db-4274-82af-353fb924439b"},"_deposit":{"created_by":3,"id":"1325","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"1325"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00001325","sets":["14:15:806:807","21:22:662:663:808:809:810"]},"author_link":["1081","1082"],"item_3_alternative_title_3":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"An Investigation of eWOM Information Potency from Viewpoint of Prior Attitudes toward Products and Their Attributes"}]},"item_3_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-01-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"6","bibliographicPageEnd":"831","bibliographicPageStart":"824","bibliographicVolumeNumber":"22","bibliographic_titles":[{"bibliographic_title":"知能と情報 : 日本知能情報ファジィ学会誌"},{"bibliographic_title":"journal of Japan Society for Fuzzy Theory and Intelligent Informatics","bibliographic_titleLang":"en"}]}]},"item_3_description_28":{"attribute_name":"識別番号 その他","attribute_value_mlt":[{"subitem_description":"130000673553","subitem_description_type":"Other"}]},"item_3_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"[Abstract] 消費者の購買意図に影響を与える情報として，ｅクチコミ情報が注目されている．従来研究からは，消費者が商品に対してあらかじめもつ評価（初期態度と呼ぶ）と整合しない内容のｅクチコミ情報の効力は制限されることが知られている（初期態度による制限効果と呼ぶ）．本論文では，初期態度を商品へと商品属性への二つのレイヤに分けて捉え，初期態度による制限効果に関する仮説を構築し，定量調査により検証した結果について述べる．企業が提供するプレスリリースからデジタルカメラへの初期態度を形成させた後，各商品属性に関するｅクチコミ情報を提示して，購買意図の変化を調べる形で調査票を設計した．大学生152名への定量調査から得られたデータを使って，消費者の「商品への初期態度」と「商品属性への初期態度」の二つの要因について２要因分散分析を行った．この結果，初期態度による制限効果に関して構築した三つの仮説が支持された．Electronic word-of-mouth (ewom) is one important information source that influences consumer purchase intentions. Previous works showed that the potency of ewom information, which does not match prior attitudes, tend to be limited. This paper investigates the limitation effects for the ewom information of product attributes from the viewpoint of two layers of consumer prior attitudes: toward products and toward their attributes. The experiment was designed in two parts: (1) subjects evaluated digital cameras using press releases from the makers to form each layer of prior attitudes, and (2) subjects changed their purchase intentions toward the cameras based on the ewom information of the product attributes. A two-way ANOVA with prior attitude toward the products and their attributes as the two factors was performed on the data set from questionnaire surveys of 152 university students. The results supported three hypotheses that reflected the limitation effects of two layers of prior attitudes.","subitem_description_type":"Abstract"}]},"item_3_description_36":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"Copyright (c) 2010 日本知能情報ファジィ学会, rights: 本文データは学協会の許諾に基づきJ-STAGEから複製したものである, relation: isVersionOf: http://dx.doi.org/10.3156/jsoft.22.824","subitem_description_type":"Other"}]},"item_3_description_37":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Journal Article","subitem_description_type":"Other"}]},"item_3_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_3_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"日本知能情報ファジィ学会"}]},"item_3_relation_24":{"attribute_name":"DOI","attribute_value_mlt":[{"subitem_relation_type":"isIdenticalTo","subitem_relation_type_id":{"subitem_relation_type_id_text":"10.3156/jsoft.22.824","subitem_relation_type_select":"DOI"}}]},"item_3_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13477986","subitem_source_identifier_type":"ISSN"}]},"item_3_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"FUJIMOTO, Kazunori"},{"subitem_text_language":"en","subitem_text_value":"TAMAKI, Satoru"}]},"item_3_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"近畿大学 経営学部"},{"subitem_text_value":"近畿大学 経営学部"}]},"item_3_text_9":{"attribute_name":"著者所属(翻訳)","attribute_value_mlt":[{"subitem_text_value":"Faculty of Business Administration, Kinki University"},{"subitem_text_value":"Faculty of Business Administration, Kinki University"}]},"item_3_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"藤本,  和則"},{"creatorName":"フジモト, カズノリ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"玉置,  了"},{"creatorName":"タマキ, サトル","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-02-17"}],"displaytype":"detail","filename":"AA1181479X-20100000-0824.pdf","filesize":[{"value":"481.5 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AA1181479X-20100000-0824.pdf","url":"https://kindai.repo.nii.ac.jp/record/1325/files/AA1181479X-20100000-0824.pdf"},"version_id":"7d18ee92-7851-422e-ac97-3e88d5497ead"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"消費者行動","subitem_subject_scheme":"Other"},{"subitem_subject":"ｅクチコミ情報","subitem_subject_scheme":"Other"},{"subitem_subject":"購買意図","subitem_subject_scheme":"Other"},{"subitem_subject":"初期態度","subitem_subject_scheme":"Other"},{"subitem_subject":"商品属性","subitem_subject_scheme":"Other"},{"subitem_subject":"Consumer Behavior","subitem_subject_scheme":"Other"},{"subitem_subject":"Electronic Word-of-mouth","subitem_subject_scheme":"Other"},{"subitem_subject":"Purchase Intention","subitem_subject_scheme":"Other"},{"subitem_subject":"Prior Attitude","subitem_subject_scheme":"Other"},{"subitem_subject":"Product Attribute","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"商品，商品属性の二つのレイヤの初期態度に着目したｅクチコミ情報の効力に関する一検討","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"商品，商品属性の二つのレイヤの初期態度に着目したｅクチコミ情報の効力に関する一検討"}]},"item_type_id":"3","owner":"3","path":["807","810"],"pubdate":{"attribute_name":"公開日","attribute_value":"2012-08-07"},"publish_date":"2012-08-07","publish_status":"0","recid":"1325","relation_version_is_last":true,"title":["商品，商品属性の二つのレイヤの初期態度に着目したｅクチコミ情報の効力に関する一検討"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-06-21T02:34:54.030788+00:00"}