{"created":"2023-06-20T16:41:34.235604+00:00","id":12093,"links":{},"metadata":{"_buckets":{"deposit":"6458bce2-c2b1-459f-9486-08008be36f8f"},"_deposit":{"created_by":3,"id":"12093","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"12093"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00012093","sets":["14:923:1081:1099","21:3039:3638:3656"]},"author_link":["22906"],"item_2_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-12-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"93","bibliographicPageStart":"77","bibliographicVolumeNumber":"59","bibliographic_titles":[{"bibliographic_title":"商経学叢"},{"bibliographic_title":"Shokei-gakuso: Journal of Business Studies","bibliographic_titleLang":"en"}]}]},"item_2_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"[Abstract] In order to decide the packaging design as a face of goods, man's subjectivity has estimated. However, if there is a method of finding objective what draws people's eyes out of two or more designs; it is expectable to raise purchasing effect also from appearance irrespective of the contents of a product. The writer has inquired in the past that man's eyes are guided to the high picture of a fractal dimension. This research compared the fractal dimension about the packaging design of 45 kinds of canned beer of little note. Are simultaneous, SD (Semantic Differential) Method was performed and it investigated also about the relation between a design and a fractal dimension. As a result, high purchasing effect was seen by canned beer with the design of the high fractal dimension. The report of the Internet proved the popularity and sales track record of canned beer.\n[概要]　商品の顔としてのパッケージ・デザインを決めるには、人間の主観によって評価してきました。 しかし、複数のデザインの中から、人の目を引き付けるものを、客観的にみつける方法があれば、製品内容にかかわらず、見栄えからも購買効果を上げることが期待できます。 筆者は、人間の目が、フラクタル次元の高い画像に誘導されるという過去研究を行ってきました。 本研究は、知名度が低い45種類の缶ビールのパッケージ・デザインについて、フラクタル次元を比較しました。同時にSD(セマンティック・ディファレンシャル)法を行い、イメージとフラクタル次元の関係についても調べました。その結果、フラクタル次元の高いパッケージ・デザインを持った缶ビールに、高い購買効果がみられました。 缶ビールの人気や、売り上げ実績については、インターネットの報告で実証しました。","subitem_description_type":"Abstract"}]},"item_2_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_2_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学商経学会"}]},"item_2_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04502825","subitem_source_identifier_type":"ISSN"}]},"item_2_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Oyama-Higa, Mayumi"}]},"item_2_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"大阪大学大学院; 招聘教授: 関西学院大学; 名誉教授"}]},"item_2_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"雄山, 真弓"},{"creatorName":"オヤマ, マユミ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-02-19"}],"displaytype":"detail","filename":"AN10437975-20121225-0077.pdf","filesize":[{"value":"4.8 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10437975-20121225-0077.pdf","url":"https://kindai.repo.nii.ac.jp/record/12093/files/AN10437975-20121225-0077.pdf"},"version_id":"a5e17499-c5be-4976-86e8-acd7d94233c3"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"fractal dimension","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"semantic differential","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"product packaging","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"〈Articles〉The Relation of the Purchase Effect by the Fractal Dimension and the SD Method of Product Packaging","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"〈Articles〉The Relation of the Purchase Effect by the Fractal Dimension and the SD Method of Product Packaging","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["1099","3656"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-12-03"},"publish_date":"2013-12-03","publish_status":"0","recid":"12093","relation_version_is_last":true,"title":["〈Articles〉The Relation of the Purchase Effect by the Fractal Dimension and the SD Method of Product Packaging"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-20T20:16:10.086446+00:00"}