{"created":"2023-06-20T16:41:27.659328+00:00","id":11966,"links":{},"metadata":{"_buckets":{"deposit":"db70c258-849a-4ce9-9687-8884e833ea0a"},"_deposit":{"created_by":3,"id":"11966","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"11966"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00011966","sets":["14:923:1081:1121","21:3039:3638:3649"]},"author_link":["22764"],"item_2_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2009-03-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3","bibliographicPageEnd":"38","bibliographicPageStart":"17","bibliographicVolumeNumber":"55","bibliographic_titles":[{"bibliographic_title":"商経学叢"},{"bibliographic_title":"Shokei - Gakuso ; The Journal of Business Administration and Marketing Strategy","bibliographic_titleLang":"en"}]}]},"item_2_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"【概要】ブランド構築は, リピートユースに結実する主観的愛着を醸成する戦略である。広告は, 製品に「文化的意味」と「パーソナリティ」から成る価値を付加することによって, これを遂行する。今日, ブランド価値に対する戦略的視点は, この付加価値をあらかじめ製品そのものに可視化するアプローチを切り開いた。伊右衛門とTSUBAKIは, こうした戦略的ブランドデザインによって大きな成果を挙げることに成功した。このニブランドの事例から, ブランドデザインの新展開を展望する。\n【Abstract】 Brand building is a strategy that brings about subjective attachment thorough repeated use. Advertising perform this through adding value of cultural meaning and personality to the product. Nowadays, the strategic viewpoint for brand value is developed thorough a new approach that visualizes this added value in a product itself. IYEMON and TSUBAKI have achieved a brilliant success by this strategic brand design. Through a case study of these 2 brands, I will make a survey of a new development of brand design.","subitem_description_type":"Abstract"}]},"item_2_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_2_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学商経学会"}]},"item_2_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04502825","subitem_source_identifier_type":"ISSN"}]},"item_2_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Seno, Toshiyuki"}]},"item_2_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"近畿大学経営学部; 教授"}]},"item_2_text_9":{"attribute_name":"著者所属(翻訳)","attribute_value_mlt":[{"subitem_text_value":"Kinki University"}]},"item_2_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"妹尾, 俊之"},{"creatorName":"セノオ, トシユキ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"22764","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-02-19"}],"displaytype":"detail","filename":"AN10437975-20090325-0017.pdf","filesize":[{"value":"1.8 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10437975-20090325-0017.pdf","url":"https://kindai.repo.nii.ac.jp/record/11966/files/AN10437975-20090325-0017.pdf"},"version_id":"384a5f2e-a523-4723-9da7-ff9e0e9cbaee"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランドデザイン","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド価値","subitem_subject_scheme":"Other"},{"subitem_subject":"広告クリエイティブ","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"〈論文〉ブランドデザインの新展開―サントリー・伊右衛門と資生堂・TSUBAKIの事例から―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"〈論文〉ブランドデザインの新展開―サントリー・伊右衛門と資生堂・TSUBAKIの事例から―"},{"subitem_title":"〈Articles〉 The New Development of Brand Design","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["1121","3649"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-10-24"},"publish_date":"2013-10-24","publish_status":"0","recid":"11966","relation_version_is_last":true,"title":["〈論文〉ブランドデザインの新展開―サントリー・伊右衛門と資生堂・TSUBAKIの事例から―"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-20T20:20:42.617199+00:00"}