{"created":"2023-06-20T16:41:25.902404+00:00","id":11937,"links":{},"metadata":{"_buckets":{"deposit":"62714273-b88d-47f9-8fee-cd83d9f94326"},"_deposit":{"created_by":3,"id":"11937","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"11937"},"status":"published"},"_oai":{"id":"oai:kindai.repo.nii.ac.jp:00011937","sets":["14:923:1081:1119","21:3039:3638:3648"]},"author_link":["22734"],"item_2_biblio_info_21":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2009-07-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"276","bibliographicPageStart":"259","bibliographicVolumeNumber":"56","bibliographic_titles":[{"bibliographic_title":"商経学叢"},{"bibliographic_title":"Shokei-gakuso: Journal of Business Studies","bibliographic_titleLang":"en"}]}]},"item_2_description_33":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"【概要】1980年代に熱心に論じられた「広告記号論」は今日ではすっかり忘れられてしまったが, それは二つの点で再評価されねばならない。 第一にブランドマーケティングの基盤を構築した点,第二に, 挫折はしたものの, 広告クリエイティブの理論化に挑戦した点である。 ブランド構築を重んじる今日の広告戦略においては広告クリエイティブに対する理論的アプローチが不可欠であり, それは「広告記号論」の再評価から出発せねばならない。\n【Abstract】 Advertising Semiotic was enthusiastically discussed in 1980's, and it is forgotten completely nowadays. However we must reevaluate it for two reasons. First, it constructed the base of brand marketing. Secondly, it challenged the theory of advertising creative, although it couldn't achieve a brilliant success. Brand building is considered very important in today's advertising strategy, and the theoretical approach for advertising creative is indispensable for that purpose. It is necessary to begin with a reevaluation of Advertising Semiotic.","subitem_description_type":"Abstract"}]},"item_2_description_36":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"[注記]Senoh, Toshiyuki","subitem_description_type":"Other"}]},"item_2_description_41":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_2_publisher_14":{"attribute_name":"出版者 名前","attribute_value_mlt":[{"subitem_publisher":"近畿大学商経学会"}]},"item_2_source_id_22":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04502825","subitem_source_identifier_type":"ISSN"}]},"item_2_text_7":{"attribute_name":"著者(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Seno, Toshiyuki"}]},"item_2_text_8":{"attribute_name":"著者 所属","attribute_value_mlt":[{"subitem_text_value":"近畿大学経営学部; 教授"}]},"item_2_text_9":{"attribute_name":"著者所属(翻訳)","attribute_value_mlt":[{"subitem_text_value":"Kinki University"}]},"item_2_version_type_12":{"attribute_name":"版","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"妹尾, 俊之"},{"creatorName":"セノオ, トシユキ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"22734","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-02-19"}],"displaytype":"detail","filename":"AN10437975-20090731-0259.pdf","filesize":[{"value":"1.2 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"AN10437975-20090731-0259.pdf","url":"https://kindai.repo.nii.ac.jp/record/11937/files/AN10437975-20090731-0259.pdf"},"version_id":"585bf901-4ea4-459c-8796-148f986e2d60"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"記号論","subitem_subject_scheme":"Other"},{"subitem_subject":"象徴価値","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド価値","subitem_subject_scheme":"Other"},{"subitem_subject":"クリエイティブ理論","subitem_subject_scheme":"Other"},{"subitem_subject":"レトリック","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"「広告記号論」再考","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"「広告記号論」再考"},{"subitem_title":"A Reevaluation of Advertising Semiotic","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["1119","3648"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-11-16"},"publish_date":"2013-11-16","publish_status":"0","recid":"11937","relation_version_is_last":true,"title":["「広告記号論」再考"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-20T20:20:27.014743+00:00"}