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〈論文〉狭義の「新小売」に関する一考察
https://kindai.repo.nii.ac.jp/records/22227
https://kindai.repo.nii.ac.jp/records/22227687efbd5-9502-487c-9765-f402f205b7c2
名前 / ファイル | ライセンス | アクション |
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AN10437975-20210930-0271.pdf (1.7 MB)
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Item type | ☆紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2021-12-21 | |||||
タイトル | ||||||
タイトル | 〈論文〉狭義の「新小売」に関する一考察 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | 〈Articles〉A Consideration on New Retail in the Narrow Sense | |||||
著者 |
柳, 偉達
× 柳, 偉達 |
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言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 新小売, ビジネスモデル, 集合体, 小売業態, オンラインとオフラインの融合 New Retail, business model, aggregate, Retail format, OMO (Online Merges with Offline) |
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資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者(英) | ||||||
en | ||||||
Liu, Weida | ||||||
著者 所属 | ||||||
近畿大学短期大学部; 准教授 | ||||||
著者所属(翻訳) | ||||||
Kindai University | ||||||
版 | ||||||
出版タイプ | NA | |||||
出版タイプResource | http://purl.org/coar/version/c_be7fb7dd8ff6fe43 | |||||
出版者 名前 | ||||||
出版者 | 近畿大学商経学会 | |||||
書誌情報 |
商経学叢 en : Shokei-gakuso: Journal of Business Studies 巻 68, 号 1, p. 271-284, 発行日 2021-09-30 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 04502825 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | [要旨]2016年10月,アリババ社(Alibaba Group Holding Limited)のジャック・マー前会長は「新小売(ニューリテール)」という概念を提起した。同じ年に,アリババ社はジャック・マー前会長による「新小売」概念に先駆けて,「新小売」を模索する新規事業として,上海に「盒馬鮮生(フーマーフレッシュ,freshhema)」の第一号店を開設した。その後,アリババ社は既存の実店舗型小売企業の株式取得などを通じて「新小売」の勢力拡大に取り組んでいる。本稿では,「新小売」,特に狭義の「新小売」について考察する。 [Abstract] In 2016, Jack Ma proposed the concept of New Retail. Also in 2016, Alibaba Group Holding Limited started the practice of New Retail and founded Hema. After that, Alibaba Group Holding Limited gradually expanded the sphere of influence of New Retail through the merger of physical retail. This paper considers New Retail, especially New Retail in the narrow sense. |
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フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf |