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NECとの提携からみたレノボの国際化戦略
https://kindai.repo.nii.ac.jp/records/11826
https://kindai.repo.nii.ac.jp/records/11826132b0d3f-5d86-47d8-832c-8fd7711842a3
名前 / ファイル | ライセンス | アクション |
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AN10437975-20120320-0251.pdf (2.1 MB)
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Item type | ☆紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2013-01-07 | |||||
タイトル | ||||||
タイトル | NECとの提携からみたレノボの国際化戦略 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Lenovo's internationalization strategy on the integration with NEC | |||||
著者 |
徐, 方啓
× 徐, 方啓 |
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言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | NEC, レノボ, パソコン事業, 統合, 国際化戦略 Lenovo, personal computer, integration, international strategy |
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資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者(英) | ||||||
en | ||||||
Xu, Fangqi | ||||||
著者 所属 | ||||||
近畿大学経営学部; 教授 | ||||||
著者所属(翻訳) | ||||||
Kinki University | ||||||
版 | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
出版者 名前 | ||||||
出版者 | 近畿大学商経学会 | |||||
書誌情報 |
商経学叢 en : Shokei-gakuso: Journal of Business Studies 巻 58, 号 3, p. 251-262, 発行日 2012-03-01 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 04502825 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | [要約]2011年7月, 日本一パソコンメーカーのNECと中国一パソコンメーカーのレノボは日本国内でのパソコン事業を統合した。この統合に伴って, 日本最大のパソコン事業グループが誕生した。数年後, 国内市場の30%を取ろうとする計画である。マスコミは関心をもって相次いで報道したが, この統合についてポジティブな評価はほとんどなかった。なぜ, 両社の首脳が高く評価するこの統合は良い評価を得なかったのか。本稿は, このような問題意識をもって両社の現状からこの統合の現実的意義を掘り出し, さらにその見通しについてまとめたものである。 [Abstract] NEC who is the No. 1 Japanese PC maker integrated its PC division with Lenovo who is the No. 1 Chinese PC maker in Japan in July 2011. At the same time, Lenovo NEC Holdings which the biggest PC group in Japan was born. The company wants get 30% share in Japanese market in the future. Mass media was concerned with the news and reported one after another, but no report with positive comment. Why the integration what were praised by two bosses unable to get good evaluation ? This paper focuses point of view on finding the realistic meaning of the integration and the prediction of prospect, in order to answer the question. |
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フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf |