WEKO3
アイテム
{"_buckets": {"deposit": "41e17145-12cd-4a5a-8fca-7cbf9edb7f3f"}, "_deposit": {"created_by": 3, "id": "11774", "owners": [3], "pid": {"revision_id": 0, "type": "depid", "value": "11774"}, "status": "published"}, "_oai": {"id": "oai:kindai.repo.nii.ac.jp:00011774", "sets": ["1109"]}, "author_link": ["22554", "22553"], "item_2_biblio_info_21": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2011-03-01", "bibliographicIssueDateType": "Issued"}, "bibliographicIssueNumber": "3", "bibliographicPageEnd": "475", "bibliographicPageStart": "465", "bibliographicVolumeNumber": "57", "bibliographic_titles": [{"bibliographic_title": "商経学叢"}, {"bibliographic_title": "Shokei-gakuso: Journal of Business Studies", "bibliographic_titleLang": "en"}]}]}, "item_2_date_19": {"attribute_name": "日付 作成日", "attribute_value_mlt": [{"subitem_date_issued_datetime": "2012-03-08", "subitem_date_issued_type": "Created"}]}, "item_2_description_33": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "[要約] KFCは1987年中国進出して以来, 23年の歳月を経て, 大きな成功を収めた。中国市場ではマクドナルドを追い越し, ファーストフード業界の一位を占めている。なぜ, ここまで成功できたというと, 中国での現地化戦略と切っても切れない関係がある。その現地化戦略は主にメニューの現地化, フランチャイズの現地化と企業文化の現地化に現れるので, 本稿はこの三つの現地化戦略の経緯を解明しようとするものである。\n[Abstract] KFC started its business in China in 1987. Today, KFC has passed McDonald and became No.1 in the fast-food industry in China. Why has KFC succeeded so much ? The success closely related to its localization strategy that includes mainly three parts: localization on menu, franchise and corporate culture. This paper reveals the particulars of KFC\u0027s localization strategy.", "subitem_description_type": "Abstract"}]}, "item_2_description_37": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"subitem_description": "Departmental Bulletin Paper", "subitem_description_type": "Other"}]}, "item_2_description_41": {"attribute_name": "フォーマット", "attribute_value_mlt": [{"subitem_description": "application/pdf", "subitem_description_type": "Other"}]}, "item_2_publisher_14": {"attribute_name": "出版者 名前", "attribute_value_mlt": [{"subitem_publisher": "近畿大学商経学会"}]}, "item_2_source_id_22": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "04502825", "subitem_source_identifier_type": "ISSN"}]}, "item_2_text_15": {"attribute_name": "出版社 カナ", "attribute_value_mlt": [{"subitem_text_value": "キンキ ダイガク ショウケイ ガッカイ"}]}, "item_2_text_16": {"attribute_name": "出版社 ローマ字", "attribute_value_mlt": [{"subitem_text_value": "Kinki daigaku shokeigakkai"}]}, "item_2_text_17": {"attribute_name": "出版年(from)", "attribute_value_mlt": [{"subitem_text_value": "2011"}]}, "item_2_text_18": {"attribute_name": "出版年(to)", "attribute_value_mlt": [{"subitem_text_value": "03-31"}]}, "item_2_text_44": {"attribute_name": "ID(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "AN10437975-20110331-0465"}]}, "item_2_text_47": {"attribute_name": "日付 記録日(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "2012-03-08"}]}, "item_2_text_51": {"attribute_name": "最終更新日(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "Mar 16, 2012 09:00:00"}]}, "item_2_text_53": {"attribute_name": "登録者(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "kurepo"}]}, "item_2_text_54": {"attribute_name": "閲覧数(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "89"}]}, "item_2_text_55": {"attribute_name": "ダウンロード数(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "154"}]}, "item_2_text_56": {"attribute_name": "XooNIps_ITEM_KEY", "attribute_value_mlt": [{"subitem_text_value": "12294"}]}, "item_2_text_7": {"attribute_name": "著者(英)", "attribute_value_mlt": [{"subitem_text_language": "en", "subitem_text_value": "Liu, Teng"}, {"subitem_text_language": "en", "subitem_text_value": "Xu, Fangqi"}]}, "item_2_text_8": {"attribute_name": "著者 所属", "attribute_value_mlt": [{"subitem_text_value": "近畿大学; 研究員: 常州大学外国語学部; 専任講師"}, {"subitem_text_value": "近畿大学経営学部; 教授"}]}, "item_2_text_9": {"attribute_name": "著者所属(翻訳)", "attribute_value_mlt": [{"subitem_text_value": "Kinki University"}, {"subitem_text_value": "Kinki University"}]}, "item_2_version_type_12": {"attribute_name": "版", "attribute_value_mlt": [{"subitem_version_resource": "http://purl.org/coar/version/c_970fb48d4fbd8a85", "subitem_version_type": "VoR"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "劉, 騰"}], "nameIdentifiers": [{"nameIdentifier": "22553", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "徐, 方啓"}], "nameIdentifiers": [{"nameIdentifier": "22554", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2016-02-19"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "AN10437975-20110331-0465.pdf", "filesize": [{"value": "634.6 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 634600.0, "url": {"label": "AN10437975-20110331-0465.pdf", "url": "https://kindai.repo.nii.ac.jp/record/11774/files/AN10437975-20110331-0465.pdf"}, "version_id": "08a1cba1-4254-4f62-9e86-308c68ee4ae9"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "KFC", "subitem_subject_scheme": "Other"}, {"subitem_subject": "中国", "subitem_subject_scheme": "Other"}, {"subitem_subject": "現地化戦略", "subitem_subject_scheme": "Other"}, {"subitem_subject": "フランチャイズ", "subitem_subject_scheme": "Other"}, {"subitem_subject": "企業文化", "subitem_subject_scheme": "Other"}, {"subitem_subject": "China", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "localization", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "franchise", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "corporate culture", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "中国におけるKFCの現地化戦略", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "中国におけるKFCの現地化戦略"}, {"subitem_title": "The Localization Strategy of KFC in China", "subitem_title_language": "en"}]}, "item_type_id": "2", "owner": "3", "path": ["1109", "3641"], "permalink_uri": "https://kindai.repo.nii.ac.jp/records/11774", "pubdate": {"attribute_name": "公開日", "attribute_value": "2012-03-16"}, "publish_date": "2012-03-16", "publish_status": "0", "recid": "11774", "relation": {}, "relation_version_is_last": true, "title": ["中国におけるKFCの現地化戦略"], "weko_shared_id": 3}
中国におけるKFCの現地化戦略
https://kindai.repo.nii.ac.jp/records/11774
https://kindai.repo.nii.ac.jp/records/1177439480003-89a4-4fa6-8fd0-ce0e3ad0313e
名前 / ファイル | ライセンス | アクション |
---|---|---|
AN10437975-20110331-0465.pdf (634.6 kB)
|
|
Item type | ☆紀要論文 / Departmental Bulletin Paper(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2012-03-16 | |||||
タイトル | ||||||
タイトル | 中国におけるKFCの現地化戦略 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | The Localization Strategy of KFC in China | |||||
著者 |
劉, 騰
× 劉, 騰× 徐, 方啓 |
|||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | KFC, 中国, 現地化戦略, フランチャイズ, 企業文化 China, localization, franchise, corporate culture |
|||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者(英) | ||||||
en | ||||||
Liu, Teng | ||||||
著者(英) | ||||||
en | ||||||
Xu, Fangqi | ||||||
著者 所属 | ||||||
近畿大学; 研究員: 常州大学外国語学部; 専任講師 | ||||||
著者 所属 | ||||||
近畿大学経営学部; 教授 | ||||||
著者所属(翻訳) | ||||||
Kinki University | ||||||
著者所属(翻訳) | ||||||
Kinki University | ||||||
版 | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
出版者 名前 | ||||||
出版者 | 近畿大学商経学会 | |||||
書誌情報 |
商経学叢 en : Shokei-gakuso: Journal of Business Studies 巻 57, 号 3, p. 465-475, 発行日 2011-03-01 |
|||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 04502825 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | [要約] KFCは1987年中国進出して以来, 23年の歳月を経て, 大きな成功を収めた。中国市場ではマクドナルドを追い越し, ファーストフード業界の一位を占めている。なぜ, ここまで成功できたというと, 中国での現地化戦略と切っても切れない関係がある。その現地化戦略は主にメニューの現地化, フランチャイズの現地化と企業文化の現地化に現れるので, 本稿はこの三つの現地化戦略の経緯を解明しようとするものである。 [Abstract] KFC started its business in China in 1987. Today, KFC has passed McDonald and became No.1 in the fast-food industry in China. Why has KFC succeeded so much ? The success closely related to its localization strategy that includes mainly three parts: localization on menu, franchise and corporate culture. This paper reveals the particulars of KFC's localization strategy. |
|||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf |