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〈論文・報告〉認知的不協和の文化的差異--顧客満足研究への一示唆
https://kindai.repo.nii.ac.jp/records/11626
https://kindai.repo.nii.ac.jp/records/11626793728ca-ef80-46a5-8f58-87e9d2a0cc19
名前 / ファイル | ライセンス | アクション |
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AA12013209-20151210-0017.pdf (1.1 MB)
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Item type | ☆紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2015-12-22 | |||||
タイトル | ||||||
タイトル | 〈論文・報告〉認知的不協和の文化的差異--顧客満足研究への一示唆 | |||||
その他(別言語等)のタイトル | ||||||
その他のタイトル | 〈PAPERS and REPORTS〉Cultural Variation of Cognitive Dissonance; Implications for Customer Satisfaction Studies | |||||
著者 |
太田, 壮哉
× 太田, 壮哉 |
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言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 認知的不協和理論, 相互独立的自己観, 相互協調的自己観, 顧客満足, Cognitive dissonance theory, Independent construal of self, Interdependent construal of self, Customer satisfaction | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者(英) | ||||||
en | ||||||
Ota, Masaya | ||||||
著者 所属 | ||||||
近畿大学産業理工学部経営ビジネス学科; 講師 | ||||||
著者所属(翻訳) | ||||||
Kinki University | ||||||
版 | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
出版者 名前 | ||||||
出版者 | 近畿大学産業理工学部 | |||||
書誌情報 |
かやのもり:近畿大学産業理工学部研究報告 en : Reports of Faculty of Humanity-Oriented Science and Engineering, Kinki University 号 23, p. 17-24, 発行日 2015-12-01 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13495801 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | [概要] 認知的不協和理論は従来から顧客満足研究に適用されてきたが, 文化的側面により不協和生起に違いがあるかもしれないということに関してはあまり考慮されてこなかった. 本稿では, この点に関して相互独立的自己観と相互協調的自己観という観点から理論的に検討していくものである. その結果, 西洋人(相互独立的自己観を保有)と東洋人(相互協調的自己観)との間には不協和生起に差があることが確認された. [Abstract] Cognitive dissonance theory has applied to customer satisfaction studies in the past without considering a difference of dissonance occurrence between cultures. This paper discusses theoretically a cultural difference of dissonance occurrence from the point of view of independent and interdependent construal of self. It turned out that there is a cultural difference of dissonance occurrence between Westerners, who have independent construal of self and Orientals, who have interdependent construal of self. Concretely, if there is not other's existence in a person's choice or decision, dissonance is easy to occur in Westerners. On the contrary, dissonance is easy to occur in Orientals if there is other's existence in a person's choice or decision. | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf |